The New Paradigms: Artificial Intelligence, Metamedia, and Educational Horizons

Stella  Angova; Ivan  Valchanov

doi:10.46324/PMP2501001

Stella Angova Department of Media and Public Communications, UNESCO Chair on Media and Information Literacy and Cultural Policies for Sustainable Development, UNWE https://orcid.org/0000-0003-4911-217X
Ivan Valchanov Department of Media and Public Communications, UNESCO Chair on Media and Information Literacy and Cultural Policies for Sustainable Development, UNWE https://orcid.org/0000-0003-1899-9003

DOI: https://doi.org/10.46324/PMP2501001

Abstract

The first issue of the 2025 year includes articles by scholars from Bulgaria, Greece, Azerbaijan, Kosovo, and Kenya.

As we stated in the previous issue, all roads lead to AI. We were right because once again, the focus of most authors is technology and the interest in the emergence and integration of artificial intelligence into the media ecosystem, public communications, education, and modern research methods.

The concept of the global web is not new, but it was implemented after its ideologists described its importance in a social context and predicted the emergence of metamedia. Technology in the form of artificial intelligence has led to a change in media content production and information flows. Both optimistic and pessimistic theses are found on this topic. However, it is essential for researchers to apply a critical approach that defends the need for human guidance in implementing AI in news production and to pay attention to the negative side of technology as a barrier to its usage within the media sector. The issue of ethical challenges, which may include incomplete data, copyright and originality, the credibility of sources, the role of agenda-setting and framing in AIGC, the lack of a critical approach, and its relationship with fake news, cannot be left out of scientific interest.