Professional Profile of Communication Experts in the Public Administration in Bulgaria

Stella  Angova; Maria  Nikolova; Ivan  Valchanov

doi:10.46324/PMP2202263

Stella Angova Department of Media and Public Communications, UNWE Sofia https://orcid.org/0000-0003-4911-217X
Maria Nikolova Department of Media and Public Communications, UNWE Sofia https://orcid.org/0000-0003-2519-3008
Ivan Valchanov Department of Media and Public Communications, UNWE Sofia https://orcid.org/0000-0003-1899-9003

DOI: https://doi.org/10.46324/PMP2202263

Keywords: public communication, institutional PR, PR experts, public relations, professional profile

Abstract

This paper presents the results of a study of the professional profile of communication experts in the public administration in Bulgaria. It is part of a project focused on public communications in the public administration in the country. A review of previous local studies of the public communications of the state administration was carried out. The research was conducted in 2021 in a survey filled out by 182 respondents who work as communication experts in state structures such as the Council of Ministers, ministries, state agencies, state commissions, regional administration, municipal administration, and state medical institutions, state universities, etc. The results summarize the skills of PR experts in the state administration in the following main directions: strategic competencies, narrative competencies, and technological competencies.

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