Postmodernism Problems https://pmpjournal.org/index.php/pmp <p>Postmodernism Problems Journal is an international, high quality, peer reviewed open access journal which publishes academic research on our modern society, also known as society of knowledge, postmodern society, postinformation society or mediatized society.</p> Academic seminar "Media and Education", Department of Sociology, South-West University, Blagoevgrad, Bulgaria. en-US Postmodernism Problems 1314-3700 Arts and Culture in the Conditions of Global Uncertainty and Post-Digitality. Beyond Globalization and Uncertainty https://pmpjournal.org/index.php/pmp/article/view/261 Tatyana Stoitshkova Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 1 3 10.46324/PMP2101001 Online Mediatization of the Identity of the Writers During the Pandemic https://pmpjournal.org/index.php/pmp/article/view/255 <p>Self-exposure has become a mode of communication on which the functioning of social networks and blogs is based. Internet users create content in the digital environment, built on habits acquired in the old media. Remixability and mobility make possible new forms of mediation and self-production in the process of mediatization. During the research on the self-exposure of Romanian writers in the online environment, the pandemic represented the opportunity to investigate the behavioral changes in the conditions of prohibiting face-to-face events (including cultural ones). Starting from the hypothesis that, given the quarantine period and the prohibition of events, the only sources of information are traditional media, especially television. Through mediatization, the authors apply strategies to keep their visibility online to promote their books through self-exposure and emergence of identities. The research used autoethnography, based on the writer's experience, to track the emergence of identities and the types of narration used in the posts and their multimodality. Monitoring for data collection was performed on a private site like a diary/blog and processed with empirical tools. We noticed that the writers had exposed themselves online by mediatized identities, and the narratives had diversified during that period; identities and posts are mediatized around the news provided by the media. Researched periods: 23-29 March and 13-20 April 2020. Total posts: 224. This study could be apart from a bigger social image of life during the pandemic when online activity had intensified.</p> Corina Ozon Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 4 23 10.46324/PMP2101004 The Art Through the Media in the Conditions of the COVID-19 Pandemic https://pmpjournal.org/index.php/pmp/article/view/256 <p>In kindergarten and primary school, the aesthetic perception and aesthetic attitude to the world, as components of aesthetic culture are formed through a cycle of artistic and aesthetic activities. children's audience in the context of the COVID-19 pandemic The question is answered, what do we need to know about the media in order to be able to live in accordance with the modern information society? It is pointed out that the task of media pedagogy is to specify where the interactions between the media and people - especially children, intervene by educating, educating and advising, orienting and informing despite the new conditions of the COVID-19 pandemic.</p> Luchia Angelova Bojidar Angelov Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 24 34 10.46324/PMP2101024 Socio-Cultural Differences Between Generations in Elbasan https://pmpjournal.org/index.php/pmp/article/view/257 <p>Social life carries various social and cultural phenomena which significantly interact with our lives, creating the difference in-depth reports and the newly formed relationship between generations in the family and society. Changes in thought, behavior, or actions strands understand if inequality and differences emerge and develop from social constraints. In today's society that mostly resembles a space without borders, it is possible to absorb new ways and ideas regarding lifestyle, thinking, and conduct. Many sociological and psychological studies argued that, especially in the early 60-s of the twentieth century, adolescents are more likely to be directed towards the ideas, practices, and characterized as countercultural movements. The study "Socio-cultural differences between generations in Elbasan" was conducted to identify social and cultural factors that affect the growth of differences between generations in the family and society. Identification of socializing factors such as media, schools, technology, and impacts arising from other cultures through immigration. Underlining the importance and analysis of social and cultural elements in change as essential factors in the differences between generations gives meaning to this study. This study's results have been highlighted by analyzing relations between ages and social and cultural changes in Elbasan in recent years.</p> Nuredin Çeçi Marjeta Çeçi Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 35 57 10.46324/PMP2101035 Transformations in the Social Impact: Politics, Media, Social Networks https://pmpjournal.org/index.php/pmp/article/view/258 <p>The article analyzes the role of political elites and the media in shaping public opinion and the direction of public attention. Focusing on the transformations in the social impact under the influence of network culture in the online communication environment, it examines how the role of traditional structures of power is transformed, and how this affects political culture, the formation of public opinion, and its participation in socio-political life. Social networks are a means of dialogue and organization, and this requires political elites and the media to consult and comply with active public opinion in the online communication environment.</p> Svetlana Alexandrova Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 58 75 10.46324/PMP2101058 Social Isolation - a Prerequisite for Forced and Intensive Development of Media Literacy and Digital Education of Society https://pmpjournal.org/index.php/pmp/article/view/259 <p>The paper analyzes the behavior of society in a crisis and social distance and the increased influence of the media. Data on the level of training of teachers, students and parents related to media and information literacy are presented. The degree of forced media literacy in crisis conditions is measured. Models and methods of distance and media learning within the European Union are compared. In conclusion, examples are given of media connections and media literacy in the absence of a social environment and live communication among children and students in the context of the COVID-19 pandemic.</p> Zhivko Rachev Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 76 84 10.46324/PMP2101076 Global Production Networks and Audiovisual Industry https://pmpjournal.org/index.php/pmp/article/view/260 <p>The aim of the article is to present the concept of global production networks (GPNs) through the prism of the audiovisual industry (focus - film industry). The theory of global production networks is relatively new and is associated mainly with classical industries such as automotive, textile industry and others. Its application to the field of cultural industries goes beyond the economic dimensions and emphasizes the cultural and socio-political aspects of global markets. Global production networks are the framework in which the main trends in the audiovisual industry over the last decade will be interpreted, as well as the main stages and market players in the film industry.</p> Bilyana Tomova Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 85 98 10.46324/PMP2101085 Intercultural Communication in Modern Linguistic Space https://pmpjournal.org/index.php/pmp/article/view/262 <p>Intercultural contacts are very dynamic in the modern world. Intercultural interaction at personal, institutional, and international levels, due to globalization, demographic changes, information technologies development, etc., is intense. The expansion of international relations these days requires developing dialogic skills between various developed cultures, which requires clarification of problems related to intercultural communication. The article analyzes the concepts of intercultural communication in modern society. It also highlights some characteristics, trends, and development in the linguistic space.</p> Nadezhda Nikolova Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University https://creativecommons.org/licenses/by-nc-nd/4.0/ 2021-04-05 2021-04-05 11 1 99 108 10.46324/PMP2101099