Image, Reputation, Brand

  • Albena Pavlova New Bulgarian University
Keywords: image, reputation, brand, specifics

Abstract

The article treats the specifics and parameters of usage of the notions "image", "reputation" and "brand. A broad overview of the definitions for those notions is made (mainly in Bulgarian, Russian and English literature) and the author has drawn out her own definitions. The summaries are presented in comparative tables. This article fulfills a gap in Bulgarian literature connected with the comparative analysis of the three relatively new notions.

Published
2015-03-28
How to Cite
Pavlova, A. (2015). Image, Reputation, Brand. Postmodernism Problems, 5(1), 21-37. Retrieved from https://pmpjournal.org/index.php/pmp/article/view/87
Issue
Vol 5 No 1 (2015): Postmodernism Problems
Section
Articles

Copyright (c) 2015 Academic seminar "Media and Education", Department of Sociology, South-West University

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