Winners of Ethics Rules in Advertising

  • Albena Pavlova New Bulgarian University
Keywords: Advertising, ethics, NSS

Abstract

The article concerns the peculiarities of advertising as communication and the need for the existence of ethical rules in its creation and dissemination. The bearers of ethical rules in advertising and in particular the National Council for Self-Regulation (NSS), its role and powers, its possibilities and impossibilities of impact are discussed. The thesis displayed is that ethics primarily depends on the morality of society and its members.

References

About ethics and advertising (2015, August 17). Menidzhar. News. https://www.manager.bg/

Georgiev, L. (2012). Regionalni i obshtinski nesaotvetstvia.[ Regional and municipal disparities] Sofia: NBU Publishing house.

Ivanov, M. (2007). Podvezhdashtata reklama. [Misleading Advertising]. Sofia: Ciela.

Kak se pravyat etichni reklami? (2010, August 29). [How to make ethical ads?] . Sayt na aktivni potrebiteli. http://aktivnipotrebiteli.bg/statii-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B8

Natsionalni etichni pravila za reklama i targovska komunikatsia v R. Bulgaria. Ofitsialen sayt na Natsionalen savet za samoregulatsia (NSS). [National ethical rules for advertising and commercial communication in the republic of Bulgaria. Official website of the National Council for Self-Regulation (NSS)] http://www.nss-bg.org/kodeks.php http://www.nss-bg.org/about_us.php

Popova, D. (2010). Etika i vrazki s obshtestvenostta. [Ethics and Public Relations] Savremenna humanitaristika, Tsentar po humavitarni nauki, No1. BSU. http://research.bfu.bg:8080/jspui/bitstream/123456789/70/3/BFU_2010_01_popova.pdf

Popova, I. (2014). Moralno povedenie v reklamata [Moral behavior in advertising]. New Media PR. https://newmediapr2014.wordpress.com/2014/06/12/

Published
2017-04-06
How to Cite
Pavlova, A. (2017). Winners of Ethics Rules in Advertising. Postmodernism Problems, 7(1), 53-59. Retrieved from https://pmpjournal.org/index.php/pmp/article/view/53