Transmedia Narratives: Definition and Social Transformations in the Consumption of Media Content in the Globalized World

Kalin Kalinov

Kalin Kalinov St. Kliment Ohridski University of Sofia

Keywords: transmedia, definition, transmedia narrative, defining transmedia, what is transmedia

Abstract

The article provides a wide theoretical analysis of the relatively new phenomenon - the transmedia narrative. The work starts with a broader overview of the historical and social aspects related with the narrative structures. Subsequently, it reviews the wide spectrum of literature outlining the very concept of "narrative". Towards the end, the most prominent scholar definitions of the term "transmedia narrative" are examined and analyzed. As a result, a coherent definition is offered in order to serve as a basis for further research into the diminishing attention spans of the modern audience, the media convergence and the applications of user-generated content.

References

Abbott, P. H. (2008). The cambridge introduction to narrative.(2nd ed.). Cambridge: Cambridge University Press.

Bal, M. (1997). Narratology: introduction to the theory of narrative. Toronto: University of Toronto Press.

Barthes, R. (1982). Introduction to the structural analysis of narratives. In S. Sontag (Ed.), A Barthes Reader (pp. 251–295). New York: Hill & Wang.

Evans, E. (2011). Transmedia television: audiences, new media and daily life. New York: Routledge.

Fang, I. (1997). A History of mass communication: six information revolutions. Retrieved from http://home.lu.lv/~s10178/sixrevolutions.pdf

Felman, S., & Laub, D. (1991). Testimony: crises of witnessing in literature, psychoanalysis and history. Oxford: Routledge.

Genette, G. (1988). Narrative discourse revisited. Ithaca: Cornell University Press.

Grimbly, S. (2000). Encyclopedia of the ancient world. Routledge. https://doi.org/10.4324/9780203825464

Herman, D., Jahn, M., & Ryan, M.-L. (Eds.). (2004). Encyclopedia of narrative theory. https://doi.org/10.4324/9780203932896

Jenkins, H. (2006). Convergence culture: where old and new media collide. New York: New York University Press.

Jenkins, H. (2007, March 21). Transmedia storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia_storytelling_101.html

Kalinov, K., & Markova, G. (2016). Transmedia narratives and marketing (lectures). Sofia: Sofia University “St. Kliment Ohridski” Publishing house.

Lee, L. T. (2002). History and development of mass communications. Journalism and Mass Communication, I, 1–26.

Retrieved from http//www.eolss-net/Eolss-sampleAllChapter.aspx

Pratten, R. (2015). Getting started with transmedia storytelling: a practical guide for beginners (2nd ed.). https://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165

Richardson, B. (2000). Recent concepts of narrative and the narratives of narrative theory. Style, 34(2), 168–175. DOI: 10.1002/9780470693780.ch18

Rudrum, D. (2005). From narrative representation to narrative use: towards the limits of definition. Narrative, 13(2), 195–204. https://doi.org/10.1353/nar.2005.0013

Ryan, M. L. (2006). Semantics, pragmatics, and narrativity: a response to David Rudrum. Narrative, 14(2), 188–196. https://doi.org/10.1353/nar.2006.0006

Salzer, M. S. (1998). Narrative approach to assessing interactions between society , community and person. Journal of Community Psychology, 26(6), 569–580. https://doi.org/10.102/(SICI)1520-6629(199811)26:6<569::AID-JCOP4>3.0.CO;2-Z

Shenhav, S. R. (2006). Political narratives and political reality. International Political Science Review/ Revue Internationale de Science Politique, 27(3), 245–262. https://doi.org/10.1177/0192512106064474

Smith, B. H. (1980). Narrative versions, narrative theories. Critical Inquiry, 7(1), 213–236. DOI 10.1086/448097

Sommers, M. R. (1994). The Narrative construction of identity: a relational and network approach. Theory and Society, 23, 605–649. https://doi.org/10.1007/BF00992905

Thompson, K., & Bordwell, D. (2009). Film history: an introduction. (3rd ed.). Columbus, OH: McGraw-Hill.

Zipes, J. (2012). The Cultural evolution of storytelling and fairy tales: human communication and memetics. In The Irresistible Fairy Tale: The Cultural and Social History of a Genre (pp. 1–20). Princeton University Press.

Retrieved from http://press.princeton.edu/chapters/s9676.pdf