AI-Powered Digital Communication: Trends, Challenges, and Opportunities in Education

Jeton  Lakna

doi:10.46324/PMP2501040

Jeton Lakna Department of Media and Public Communications, University of National and World Economy, Bulgaria https://orcid.org/0009-0006-4550-3594

DOI: https://doi.org/10.46324/PMP2501040

Keywords: digital communication, AI, artificial intelligence, technology, education

Abstract

Digital communication platforms powered by artificial intelligence are one of the technologies that are changing the digital era and are spreading across many sectors, including education. In today’s educational environment, AI-based digital communication platforms have become so popular that both teachers and students are using AI technology for teaching and learning. Digital communication platforms that are empowered by AI technology can predict the content of various subjects, which allows students to improve their writing skills. They provide suggestions regarding grammar, style, structure, and content, which helps students improve their writing skills and personalize learning. The present study examines some of the trends, challenges, and opportunities of digital communication powered by artificial intelligence. The study applied a quantitative approach. A survey method and a random sample of respondents were used to select respondents and collect data. The ultimate goal of this research paper is to identify the most preferred digital communication platform with artificial intelligence used by students and faculty in higher education.

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