A Postmodern Cultural Study of Media Manipulation and Capital Market Expansion
Abstract
Media manipulation is rampant in the present postmodern culture since people are constantly monitored by screens due to the advancement of technology. In the postmodern world, the media have become an inseparable part of everyday life, where there is hardly any scope to spend a single moment without the screen and media. Thus, the current researcher got the impetus to unravel the media's simulated world, which uses images, advertisements, and signs to expand global capitalism. The objective of the study is to explore inquisitively the power and influence of the media and the way these are used to manipulate people. This is a qualitative study that delves into media politics and media economy in an investigative way to uncover the covert targets of the media. The study's major finding is that the media play a vital role in attracting consumers and expanding world commercialism in today’s globalized world. Several modern and postmodern writings were extensively studied to scrutinize the manifold facets of media manipulation through different presentations of print and visual formats.
References
Afrin, S. & Muniruzzaman, S. M. (2020). Image becomes language: Media аnd capitalism in Вarthes’ rhetoric of the image. Journal of Literary Studies, 2(2), 1-11, doi: 10.5281/zenodo.3612767
Alcantud-Diaz, M. (2011). Manipulation of teenagers through advertising: a critical discourse approach. Revista de Lingüística y Lenguas Aplicadas. 6, 25-38, 10.4995/rlyla.2011.879
Bally, C. et al. (Ed.). (2015). Course in general linguistics Ferdinand de Saussure. (W. Baskin, Trans.), McGraw-Hill Book Company.
Barthes, R. (1977). The rhetoric of the image. Image, Music, Text. Hill and Wang.
Baudrillard, J. (1993). From symbolic exchange and death. In L. E. Cahoone, (Ed.), From Modernism to Postmodernism: An Anthology. Blackwell Publishers, 437-460.
Butler, C. (2002). Postmodernism: A very short introduction. Oxford University Press.
Caitlin, M. et al. (2019). Digital manipulation of images of models' appearance in advertising: strategies for action through law and corporate social responsibility incentives to protect public health. American Journal of Law & Medicine, 45, 7-31. doi: 10.1177/0098858819849990
Chennai Express. [Film]. (2013). Directed by Rohit Shetty, Red Chillies Entertainment, UTV Motion Pictures.
Featherstone, M. (2007). Consumer Culture and Postmodernism. SAGE Publications Limited.
Fuchs, C. (2019). Propaganda 2.0: Herman and Chomsky’s propaganda model in the age of the Internet, Big Data, and Social Media. In Pedro-Carañana Joan, Broudy Daniel and Klaehn Jeffery (Eds.), The Propaganda Model Theory: Filtering Perception and Awareness. University of Westminster Press, 71-92.
Jameson, F. (1985). Postmodernism and Consumer Society. Postmodern Culture, 115(11), 111-125.
Jameson, F. (1991). From the cultural logic of late capitalism. In L. E. Cahoone, (Ed.), From Modernism to Postmodernism: An Anthology. Blackwell Publishers, 556-572.
Khurram, M. (2018). Impacts of manipulative advertising on the consumer perceptions of ready-to-eat foods market in London. GRIN, www.grin.com/document/489410
Lane, R. J. (2003). Jean Baudrillard. Routledge.
Laskar, K. A. (2015). Recognizing the politics of visual imagery through transplanted traditions in Indian television soap operas. Media Watch, 6(2), 193-199. doi:10.15655/mw/2015/v6i2/65664
Lazard, A. J. & Bock, M. A. & Mackert, M. S. (2020). Impact of photo manipulation and visual literacy on consumers’ responses to persuasive communication. Journal of Visual Literacy, 39(2), 90-110. doi:10.1080/1051144X.2020.1737907
Media Studies 101. (2018). A creative commons textbook. Media Texthack Team.
Mulvey, L. (1989). Visual pleasure and narrative cinema. Visual and Other Pleasures: Language, Discourse, Society. Palgrave Macmillan.
Nayar, P. K. (2011). An introduction to cultural studies. Viva Books Private Limited.
Prodnik, J. (2012). A note on the ongoing processes of commodification: from the audience commodity to the social factory. TripleC Journal, 10(2), 274-301.
Roy, D. (2020). Ideology, age of the image, and television advertising in India. Asiatic, 14(1), 286-296.
Selden, R. et al. (2005). Postmodernist theories. A reader's guide to contemporary literary theory. Pearson Education Limited.
Wilska, T. A. (2003). Mobile phone use as part of young people's consumption styles. Journal of Consumer Policy, 26(4), 442-464.
Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.