Online Mediatization of the Identity of the Writers During the Pandemic
Self-exposure has become a mode of communication on which the functioning of social networks and blogs is based. Internet users create content in the digital environment, built on habits acquired in the old media. Remixability and mobility make possible new forms of mediation and self-production in the process of mediatization. During the research on the self-exposure of Romanian writers in the online environment, the pandemic represented the opportunity to investigate the behavioral changes in the conditions of prohibiting face-to-face events (including cultural ones). Starting from the hypothesis that, given the quarantine period and the prohibition of events, the only sources of information are traditional media, especially television. Through mediatization, the authors apply strategies to keep their visibility online to promote their books through self-exposure and emergence of identities. The research used autoethnography, based on the writer's experience, to track the emergence of identities and the types of narration used in the posts and their multimodality. Monitoring for data collection was performed on a private site like a diary/blog and processed with empirical tools. We noticed that the writers had exposed themselves online by mediatized identities, and the narratives had diversified during that period; identities and posts are mediatized around the news provided by the media. Researched periods: 23-29 March and 13-20 April 2020. Total posts: 224. This study could be apart from a bigger social image of life during the pandemic when online activity had intensified.
Allard, L. (2007). Émergence des cultures expressives, d’internet au mobile [Emergence of expressive culture, from internet to mobile]. Mediamorphoses. http://hdl.handle.net/2042/23558
Bolter, D. J., and Grusin, R. (1999). Remediation: understanding new media. MIT Press.
Bouvier, G. (2012). How Facebook users select identity categories for self-presentation. Journal of Multicultural Discourses, 7(1), 37-57. 10.1080/17447143.2011.652781
Cardon, D., & Delaunay-Teterel, H. (2006). La production de soi comme technique relationnelle [Self-production as a relational technique]. Lavoisier|Réseaux, 24(138), 15-71. https://www.cairn.info/revue-reseaux1-2006-4-page-15.htm
Cardon, D. (2008). Le design de la visibilité. Un essai de cartographie du web 2.0. [The design of visibility. A web 2.0 mapping essay]. Réseaux 6(152), 93-137. https://doi.org/10.3166/reseaux.152.93-137
Cardon, D. (2011). Réseaux sociaux de l'Internet [Social network of internet]. Communications, 141-148. https://www.cairn.info/revue-communications-2011-1-page-141.htm
Castells, M. (2009). Communication power. OUP Oxford.
Chouliaraki, L. (2010). Self-mediation: new media and citizenship. Critical Discourse Studies 7(4), 227-232. https://doi.org/10.1080/17405904.2010.511824
Deacon, D., & Stanyer, J. (2014). Mediatization: key concept or conceptual bandwagon? Media, Culture & Society, 36(7), 1032–1044. https://doi.org/10.1177/0163443714542218
Driessens, O. (2013). The celebritization of society and culture: Understanding the structural dynamics of celebrity culture. International Journal of Cultural Studies, 16(6), 641–657. https://doi.org/10.1177/1367877912459140
Eliade, M. (1978). Aspecte ale mitului [Aspect of the myth]. Bucharest University Publishing House.
Esser, F., Strömbäck, J. (2014). Mediatization of Politics: Toward a Theoretical Framework. In F. Esser & J. Strömbäck (Eds.), Mediatization of Politics Understanding the Transformation of Western Democracies (pp. 3-28). Palgrave MacMillan.
Fiske, J. (2013). Cultural studies and the culture of everyday life. Cultural Studies, 154–173. https://doi.org/10.4324/9780203699140
Goffman, E. (1967). Interaction ritual- essays face-on-face behavior. New York : Anchor Books.
Goffman, E. (2007). Viața cotidiană ca spectacol [The Presentation of Self in Everyday Life]. Comunicare.ro Publishing House, Bucharest.
Granjon, F., & Denouël, J. (2010). Exposition de soi et reconnaissance de singularités subjectives sur les sites de réseaux sociaux. [Self-exposure and recognition of subjective singularities on social networking sites]. Presses Universitaires de France | Sociologie,1, 25-43. https://www.cairn.info/revue-sociologie-2010-1-page-25.htm
Hidri, A., & Smati, N. (2013). Le self media et l’exploration du moi [The Self Media and exploration of self]. Open Edition Journal, 31(2). https://doi.org/10.4000/communication.4510
Holmes, S. (2005). Starring… Dyer?: Re-visiting Star Studies and Contemporary Celebrity Culture. Research Gate. https://doi.org/10.16997/wpcc.18
Jenkins, H. (2006). Convergence Culture. Where Old and New Media Collide, New York University Press.
Marshall, D. P. (2010). The promotion and presentation of the self: celebrity as a marker of presentational media. Journal Celebrities Study, 1, 35-48. https://doi.org/10.1080/19392390903519057
Migozzi, J. (2010). Storytelling: opium du peuple et / ou plaisirs du texte? [Storytelling: popular opium and/or textual pleasures?], French Cultural Studies 1(4), 247–255. https://doi.org/10.1177/0957155810378567
Miller, R. C., & Sheperd, D. (2004). Blogging as social action: A genre analysis of the weblog. Into the Blogosphere: Rhetoric, Community, and Culture of Weblogs. https://conservancy.umn.edu
Peicheva, D. (2006). Beginnings of the mediatization of modern society. The Romanian Review of Journalism and Communication, 1(2-3).
Peicheva, D. (2014). Mediatizarea Societatii DPBG In M. Petcu (Ed), Dictionare enciclopedic de comunicare. Bucuresti Editura CH Beck.
Papacharissi, Z. (2014). Affective publics: Sentiment, Technology, and Politics. Oxford University Press.
Turner, G. (2006). The mass production of celebrity: ‘Celetoids’, reality TV and the ‘demotic turn. SAGE Journal of Cultural Studies, 9(2), 153-165. https://doi.org/10.1177/1367877906064028
Van Aelst, P., Thesen, G., Walgrave, S., Rens, V. (2014). Mediatization and Political Agenda Setting: Changing Issues priority?. In F. Esser& J. Strömbäck (Eds.), Mediatization of Politics Understanding the Transformation of Western Democracies, (pp. 211-220). Palgrave MacMillan.
Venditti, S., Pirreda F., & Mattana W. (2017). Micro narratives as the form of contemporary communication. The Design Journal, 20:sup1, S273-S282. https://doi.org/10.1080/14606925.2017.1352804
Wiart L. (2017). La Prescription littéraire en réseaux. Enquête dans l’univers numérique [Literary Prescriprion in Networks. Investigation in the digital world], Villeurbanne, Presses de l’Enssib, coll. Papiers. https://doi.org/10.4000/questionsdecommunication.21601
Copyright (c) 2021 Academic seminar "Media and Education", Department of Sociology, South-West University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.