The Need for Authenticity in Opinion Formation

Keywords: authenticity, public opinion, stereotypes, prejudices


The need for authenticity is a latent manifesto of Romanians who seem overwhelmed by a constant wave of inauthenticity, prejudices, and stereotypes in an environment that makes it more difficult for us to adhere to a genuine development as individuals, but also as a society. Public opinion reveals itself under the impact of the desired authenticity to cope with galloping globalism, which turns us into bystanders of our own lives. More specifically, in a world where we have become accustomed to our ideas being very aesthetically packed, the characteristics of the products for which we show a certain interest, the quality of the services we want and the values we so ardently adhere to, the need to be sure that we receive exactly what we have been mentally longing for becomes a purpose in itself. Thus, the more common and plentiful the values we are exposed to, along with the risk that they may be prebuilt, the greater the possibility for people to develop the need for a guarantee of compliance with the promises made by these values – a need for authenticity. I hope that my paperwork can contribute to further research in terms of arousing the interest of those who are looking to better understand why globalism can affect both public opinion and authenticity. Otherwise, we will find ourselves in the position of talking about black swans whenever the public opinion is different from the minority that we are part of. In a world of social media, the article talks about vocal minorities and the silent majority.


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How to Cite
Amuza, A. (2020). The Need for Authenticity in Opinion Formation. Postmodernism Problems, 10(3), 389-423.