The "Me Too" and "Time's Up" Movements in The Guardian

Keywords: , Time's Up, The Guardian, social movements, social roles, content analysis


The article analyzes the author's content analysis results on texts about the new social justice movements "Me Too" and "Time's Up. „The analyzed materials are published on The Guardian's website ( between October 5th, 2017, and December 31st, 2018, (thus marking both campaigns' first anniversary). The text aims to study the methods through which both initiatives are presented in the British medium. The article's important tasks are researching whether this website's authors express an attitude towards the movements and checking out whether there is any connection between these campaigns and the existing calls for changes in the social roles of sexes in modern society. The Guardian's journalists actively present attempts to eliminate violence and simultaneously express a largely positive attitude toward those activists' actions and efforts to eradicate gender discrimination. The published materials are characterized by a significant generic variety, while calls for changes in men and women's social roles can often be found in the analyzed texts. In the end, readers are fully informed about the most important facts surrounding the two movements, which once again proves the huge The Guardian plays in supporting and promoting gender equality values.


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How to Cite
Dzhambazova, T. (2020). The "Me Too" and "Time’s Up" Movements in The Guardian. Postmodernism Problems, 10(3), 292-312.