Debating the New Notion of the Media in the Bulgarian Media Ecosystem

  • Lilia Raycheva Sofia University St. Kliment Ohridski
  • Neli Velinova Sofia University St. Kliment Ohridski
  • Mariyan Tomov Sofia University St. Kliment Ohridski
Keywords: Media ecosystem, ICT, CoE CM/Rec(2011)7

Abstract

Since the turn of the century the ICT developments caused significant transformations in contemporary media ecosystem. The convergence of media, however, requires regulation to achieve a balance between access to online content services, consumer protection and competitiveness. As part of the Digital Single Market strategy, the European Commission revised in November 2018 the existing Audiovisual Media Services Directive as a media regulatory framework for the 21st century. The adopted new rules created a fairer regulatory approach for the entire audiovisual sector, including not only the traditional TV broadcasters and video on-demand services but also the video sharing platforms.

The aim of the proposed paper is to determine the extent of the applicability of the criteria and the standards outlined in the Council of Europe’s Recommendation on a New Notion of the Media (2011) in the contemporary communication environment in Bulgaria. In order to do that, quantitative and qualitative social surveys were conducted in December 2018/February 2019 among journalism students, media practitioners and media experts. The main research question was to find out to what extent the global challenges of ICT have impacted the national media performances in the new ecosystem, which encompasses the interaction of all actors and factors for allowing the media to function and to fulfil their role in society. The results of the surveys outline the basis of discussion and analysis of the media trends in the country in multi-layered aspects.

References

Bauman, Z. (1998). Work, consumerism and the new poor. Berkshire, UK: McGraw-Hill Open University Press.

Beck, U. (2007). World risk society. Frankfurt am Main: Suhrkamp.

Brzezinski, Z. (1982). Between two ages: America’s role in the technetronic era. NY: Prager.

Bulgarian Legal Portal (2018). Law on the compulsory deposit of printed and other works and the announcement of distributors and media service providers. https://lex.bg/laws/ldoc/2134956545

Castells, M. (1997). The power of identity. The information age: economy, society and culture vol. II. Blackwell, Cambridge, Massachusetts, USA; Oxford, UK.

Council of Europe. (2011). Recommendation CM/Rec (2011)7 of the Committee of ministers to member states on a new notion of media. http://www.osce.org/odihr/101403?download=true

Council of Europe (2007). Recommendation CM/Rec (2007)15 of the Committee of ministers to member states on measures concerning media coverage of election campaigns.

https://www.google.com/search?q=Recommendation+CM%2FRec+(2007)+15+of+the+Committee+of+Ministers+to+member+states+on+measures+concerning+media+coverage+of+election+campaigns&rlz=1C1CHMB_bg

Council of Europe. (1999). Recommendation No R (99) 15 of the Committee of ministers to member states on measures concerning media coverage of election campaigns. http://www.coe.int/t/dghl/standardsetting/media/doc/cm/rec(1999)015&expmem_EN.asp

Deuze, M. (2003). The web and its journalisms: considering the consequences of different types of news media online. In New Media & Society, 5(2), https://scholarworks.iu.edu/dspace/bitstream/handle/2022/6602/Deuze%20NMS2003.pdf

Ellmore R. T. (1992). Mass media dictionary. National textbook Company. Lincolnwood, Illinois, USA.

European Commission. (2007). Directive 2007/65/EC of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities. Retrieved from:

http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CONSLEG:1989L0552:20071219:EN:PDF

Fukuyama, F. (1999). The great disruption: human nature and the reconstitution of social order. Free Press.

Hauben, M. (1995). The netizens and community networks. Paper, presented at the Hypernetwork’95. http://www.columbia.edu/~hauben/text/bbc95spch.txt

Huxley, A. (1998). Brave new world. New York: Harper & Collins Publishers.

Jakubowicz, K. (2009). A new notion of media? Council of Europe conference of ministers responsible for media and new communication services. May 28 – 29. Reykjavik, Iceland, 2009. http://www.coe.int/t/dghl/standardsetting/media/doc/New_Notion_Media_en.pdf

Lash, S. (2002). Critique of information. London: Sage.

McCrindle, M. & Wolfinger, E. (2009). The ABC of XYZ: understanding the global generations. Sydney: UNSW.

McQuail, D. (2005). McQuail’s mass communications theory. London: Sage Publications,

Peicheva, D. (2011). The mediatized reality. Blagoevgrad:The Neophiyte Rilski University Publ. House.

Postman, N. (1992). Technopoly. New York: Vintage Books.

Raycheva, L. (2014). Medialization of politics vs politicization of media in the pre-election campaign. In K.Krumov, K. Kamenova, Radovich-Markovic, M. (Eds.), Personality and society: the challenges of transformation. Bulgarian Academy of Sciences and Arts, Serbian Royal Academy of Sciences and the Arts, European Center of Business, Education and Science. Sofia: BAS

Reporters without Borders (2018). 2018 Press freedom index. https://rsf.org/en/ranking

Toffler, A. (1980). The third wave. New York: Bantam Books.

Published
2019-05-20
How to Cite
Raycheva, L., Velinova, N., & Tomov, M. (2019). Debating the New Notion of the Media in the Bulgarian Media Ecosystem. Postmodernism Problems, 9(1), 132-169. Retrieved from https://pmpjournal.org/index.php/pmp/article/view/172