Similar Links Between Advertising, Pop, and the Arts

Tatiana  Stoitchkova

doi:10.46324/PMP2002165

Tatiana Stoitchkova National Academy of Arts https://orcid.org/0000-0001-5936-865X

DOI: https://doi.org/10.46324/PMP2002165

Keywords: advertising, pop culture, arts, pop arts, postmodernism

Abstract

This paper explores the views of different ideas regarding popular culture and uses them as a framework to compare other ideas regarding images, messages, and emotional approaches in advertising. In addition to identifying areas of interactions between popular culture, advertising, and pop arts, the research exposes some observations in advertising professionals' working theories. We also argue that dialogue among different fields and practitioners provides an opportunity to enhance advertising theory and practice in postmodern culture. To analyze the functioning of advertising in today’s postmodern conditions as part of the process of social and aesthetic transformations in society, with an emphasis on the links among/between popular culture, arts, and advertising.

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