Results assessments of the internet researches
In the design of contemporary empirical sociological studies, the knowledge of sociological theory, the methods of statistics and the capabilities of modern information technologies are used together.
The development of modern communications is attractive for the organization of various sociological studies, including through non-representative samples. Their advantages are great due to the minimal cost of time, financial and human resources compared to traditional research. They can involve a large (practically unlimited) number of respondents without burdening the research resource, as well as the research team.
The article presents the idea of using the developed sample data calibration models. The aim is to improve the quality of information from samples that have not been applied to the known classical methods in their formation. It is about the formation of samples that are formed as a result of the voluntary participation of units of a particular population (the "respondents method") when filling out an online research toolkit.
The application of the calibration and its results is illustrated with a specific example of data from an online study using the gSS-based g-CALIB product.
The final finding is that if the post-calibration study can not be confirmed, it can be said that after the calibration the objectivity of the data is much more guaranteed. The information processed by this procedure carries all the good qualities of sample data for which a quota selection combined with a certain degree of chance in selecting the sample units is applied.
Copyright (c) 2014 Academic seminar "Media and Education", Department of Sociology, South-West University
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